Why is RankBrain Important for SEO

What Is RankBrain and Why It Matters in SEO

So you’ve decided to bring your business online because you’re losing out to the competition who have already cashed in on the online revolution. You paid for hosting, got your WordPress site up… But your website is not converting.

In fact, you can’t even see it on Google when you type relevant keywords. A few months down the line, one or two pages from your website find themselves stuck in page 10 or page 12 of Google search results, unable to rise from their former places.

google rankbrain algorithm

What’s the problem, exactly?

The answer is: there can be a number of problems affecting your website, and one of them is how it is being measured by RankBrain, the machine learning system developed by Google.

RankBrain is considered the third most important component of Google’s system of systems, and is set to dominate how search engine results will be coming out in 2019 and beyond. Simply put: if you don’t know how to please RankBrain, your website is going to languish.

 

How It Works

More than a decade ago, about Google ran into several huge snags that actually threatened its position as the “kingmaker” of the online world. People were complaining daily of bad content making it to the top results of Google searches.

Let’s call this Google 1.0. This was a time when Google paid attention to keywords and keyword densities alone, and directory listings (with relevant keywords), etc. This was all the rage. The ranking system that we see now was in its infancy, but people were easily able to get to top results by stuffing content with the right combination of keywords.

SEOExplode had found that his is bad news for users mainly because not every piece of content on the Web that has the right keywords is the right type of content or website for specific users. Let’s say you went online and typed “cold brew coffee recipes.”

You see a website with the exact keywords, but when you open it, the content talks about cold brew coffee and is actually promoting stuff on Amazon that have nothing to do with pressing your own coffee at home. This is useless information, basically, and you leave the website.

why rankbrain is important

Dwell Time and Website Usefulness

This was the basic experience back in the day, when Google was still trying to figure out how to balance keyword relevance with the usefulness of a website to actual users.

Enter RankBrain, the machine learning system. Google’s RankBrain takes into consideration several hundred different signals from a website, but it also hones in on two major signals that can make or break a website:

  1. The duration of a user’s stay on a website; this is also called the dwell time.
  2. The number of people that select your website on Google search results after performing a specific search with a keyword or keyword phrase. This is called the CTR or the click through rate.

According to the experts, a top ranked website on Google normally has an average dwell time of three minutes and ten seconds. Sounds like a piece of cake right? Well, not really.

If you have a relatively new website with almost no useful content for users, then it’s possible that people will just jump almost immediately from your website to another website. The jump happens when they close your tab and clicks on another link instead. Ouch! But don’t worry, because there is a solution for your problem.

Google Canada states that RankBrain considers dwell time a major ranking signal, so you really have to get down to business to providing what your users need so they actually stay in your website when they find it.

If they keep bouncing after the first three seconds, then your website will continually underperform in RankBrain’s eyes, and it will suffer the consequences of having low dwell time.

Google RankBrain

Thinking About Content

You can spend a lot of time tweaking the on-page and off-page factors affecting your website, but at the end of the day, you need good content on your website to keep users coming back. Your website can only be likeable if it has content worth looking at.

Basically, you have to offer something useful in order to generate traffic. People also have to like your content enough that they would share it on Facebook, Instagram, Twitter, and all these other dwelling places for netizens.

Good content can be created in a variety of ways:

– It provides general information about a subject.

– It provides a solution or options to solve a problem.

– It provides references so that people who need more in-depth information can find better information.

– It provides interesting stories or points that can be shared on social media.

– It is entertaining.

– It is useful for the user’s life.

This is just the tip of the iceberg when creating good content. The fact of the matter is that you can create good content as long as you know what your users want. With that said, it’s safe to ask at this point – how much do you know of your target users? If you haven’t researched your niche well enough, it would be difficult to identify relevant topics to base your content on. Knowing the type of content your audience likes is also helpful.

For example, let’s say that your audience is all about bicycle parts and modding BMX bikes for competitions. The type of content that would be most useful to this type of niche would be DIY and how to videos and articles, as well as the latest news on new bike parts and methods of modding.

If your business was all about modding BMX parts, or selling modded BMX bikes, it would naturally follow that after reading the great information on your website, people would be really drawn to your products and services. Why? Because you have established authority by providing information. People who are drawn to certain kinds of information will also have a tendency to share and link to this information so they can share with their networks.

Top Things to Consider in Choosing Lanyards

Lanyards are now commonly used for various reasons. They are used as a marketing tool. They’re also used in universities, trade fairs, sporting events, and even during concerts.

But, not all lanyards are the same. You have to choose the right lanyard that is fit for your goals, needs, and style.

Here are the questions that you should answer in choosing the right lanyard:

1.Where will you use it?

LanyardsIn choosing the right lanyard, you should first consider its purpose. What are you going to using it for?
If you’ll be using the lanyard as a marketing tool, it will be a great idea to use high-quality materials. Remember that the lanyard will represent your company so you have to choose top of the line materials and come up with a professional-looking design.

If you plan to give away the ID strings to your employees to hold their badge, you should make sure that the laces are professional-looking. You should also choose colors that represent your company. It is also important to print your company logo on the badge.

If you plan to give away the lanyard during a concert, you have to pick a type of lanyard that is fun and represents the personality of the band or the artist. If it’s a pop star’s concert, you can choose pink or bright-colored variants. If it’s a rock concert, you can go for dark-colored ones.

If you are going to use these accessories for a trade fair or conference, it is best to go for those that are professional-looking. It is also best to pick high quality materials as most of the attendees are respected professionals and entrepreneurs.

Also, people who attend sporting events are usually physically active. So, if you are giving it away during a soccer game or any other sporting event, you have to go for durable materials that can withstand moisture and heat.

2. Who will use it?

If you are giving it away to students, you have to choose an inexpensive but durable lanyard. Students love to move around so you have to pick something that will last for the whole school year.

If you are giving it away to employees or business partners, it is best to choose a high-quality and professional-looking lanyard. You can either go for woven polyester or satin. It is also best to use a secure attachment especially for lanyards used to hold company badges.

If you are using the lanyard as a promotional giveaway, you have to ensure that it suits your target market. For example, if you are selling real estate properties, it is important to keep your lanyard design classic and professional. But, if you are selling fashion accessories, you may want to incorporate a fun and trendy design. You could even go for beaded ID strings.

3. What is your budget?

This is a very important question because as mentioned earlier, not all ID strings are the same. In fact, their prices could vary depending on the materials used.

lanyard

If you have money to burn, you can for expensive ID strings like the ones made of woven polyester or satin. You could also customize the design and add in different colors. But, if you are on a budget, it is best to keep your lanyard design simple. It is also best to stick with cheaper materials like plastic attachments, nylon, and cotton. It is also best to order the lanyards in bulk. This way, you’ll get discounts and special prices.

Remember that different lanyards cater to different uses. So, it is best to pick the one that fits your purpose, the taste of your recipients, and your budget.